Description
Marketing Management – Sixteenth Edition is a comprehensive and widely used textbook that provides a strong foundation in modern marketing concepts, strategies, and practices. Designed for MBA, BBA, and management students, this edition reflects the latest developments in marketing theory, digital marketing, consumer behavior, and strategic decision-making.
The book explains core topics such as market analysis, segmentation, branding, product management, pricing, promotion, and distribution in a clear and structured manner. Real-world examples, case-based insights, and a strategic approach make it suitable for regular study, classroom learning, and exam preparation. The Sixteenth Edition is especially valued for linking marketing concepts with practical business applications.
Available from Kitabwalah, a trusted seller of genuine academic and management textbooks, this edition ensures students and professionals receive an authentic and up-to-date resource essential for mastering marketing management.
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