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Managerial Economics, 4th Edition by W. Cris Lewis, Sudhir K. Jain, & H. Craig Petersen
Bridge the gap between economic theory and real-world business strategy with this definitive guide for tomorrow’s managers. Jain to deliver a powerful, application-focused textbook tailored for the modern business student. This comprehensive guide equips aspiring managers with the economic tools and analytical framework needed to make sound, data-driven decisions in a competitive global landscape. It moves beyond abstract theory to show how concepts like demand analysis, cost functions, market structures, and pricing strategies are used to solve everyday managerial challenges. The inclusion of Indian co-author Sudhir K. Jain ensures the text is deeply relevant to the local business environment, featuring pertinent case studies and examples from the Indian market.
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